How to maintain your HubSpot Themes to ensure optimal performance

Stepping into the digital space with a fresh and dynamic website is essential for discovering your niche. Diligently maintaining a HubSpot theme is the foundation of this effort. Whether you’re a digital marketing expert or an entrepreneur, the web’s potential is vast. Keeping your HubSpot theme pristine ensures a professional, polished virtual presence.

This article will guide you in maintaining your HubSpot themes for phenomenal user experiences. Uncover the secrets to seamless HubSpot Marketplace theme maintenance, growth, and brand vision reflection. Get ready to discover best practices that increase your platform’s appeal and effectiveness.

Top-notch HubSpot CMS Themes

Take your HubSpot CMS powered website to the next level with these stunning and modern themes.

Explore Themes

What are HubSpot themes?

HubSpot themes are comprehensive sets of templates, modules, global Content, and style settings used to build websites. They enable users to create and edit pages and posts within the content editor. These themes also provide blog templates through blog settings. 

Every HubSpot account includes access to at least one default theme, which provides a starting point for website design and customization. HubSpot marketplace themes offer a structured, styled foundation for website elements. They simplify creating cohesive, visually appealing online experiences.

Importance of maintaining HubSpot themes for optimal performance

Maintaining HubSpot themes is crucial for several key reasons that directly impact the effectiveness, security, and overall performance of your website. Here’s why regular maintenance of your HubSpot themes is important:

Ensuring Optimal Website Performance

Regularly maintaining your HubSpot themes helps ensure your website loads quickly and operates smoothly. Outdated themes can slow down your site, worsening the overall user experience. Themes loaded with unused assets increase bounce rates, negatively impacting engagement. By keeping themes updated and optimized, you can maintain fast loading times and seamless performance, which is vital for retaining visitors and improving engagement.

Enhancing Security

Like any other software, themes can become vulnerable to security threats over time. Regularly updating your HubSpot theme ensures that you have the latest security patches and fixes, reducing the risk of your site being compromised. This is crucial for protecting your website’s data and safeguarding the information of your visitors, thereby maintaining trust in your brand.

Improving SEO Rankings

Search engines favor websites that load quickly, are mobile-friendly, and provide a good user experience. Maintaining your HubSpot themes ensures your site adheres to these criteria. Regular updates and optimizations can help improve your search engine rankings, making your site more visible to potential visitors and customers.

Supporting Responsive Design

With the increasing variety of devices and screen sizes used to access the internet, ensuring your website is responsive is more important than ever. Maintaining your HubSpot themes allows you to adjust and optimize for different devices, providing a consistent and accessible user experience across all platforms. This not only improves user satisfaction but also contributes positively to SEO.

Facilitating Feature Updates and Enhancements

HubSpot continually evolves, offering new features and enhancements to improve functionality and user experience. Regular theme maintenance ensures you can use updates, improving website functionality. New features from updates enhance site performance and attract your target audience.

Streamlining Content Management

Well-maintained themes make updating content easier for your marketing team without worrying about compatibility issues or performance impacts. A clean, optimized theme structure reduces the complexities involved in content management, allowing your team to focus on creating high-quality content that resonates with your audience.

How to maintain your HubSpot Themes

To keep your HubSpot website running seamlessly and engaging effectively with your audience, proper theme maintenance is crucial. By following a few easy steps, you can ensure your site remains fast, responsive, and visually appealing.

Updating HubSpot Themes

To maintain your HubSpot themes, updating is essential to keep your website secure, optimized, and aligned with the latest design trends. Here are some guidelines on updating your HubSpot themes more efficiently:

Backup Your Current Theme

Before making any updates, always back up your current theme. This ensures you have a safe copy to revert to if anything goes wrong during the update process. Refer to the previous section on backing up HubSpot themes for detailed instructions.

Review the Changelog and Release Notes

HubSpot regularly releases updates to its themes, often with bug fixes, new features, and improvements. Before updating, review the changelog and release notes provided by HubSpot. This helps you understand what changes are being made and if there are any special instructions.

Check for Theme Compatibility

If your theme relies on custom modules, scripts, or integrations, ensure they are compatible with the new version of the theme. Some updates may require adjustments to custom code or third-party integrations to work correctly.

Test Updates in a Staged Setting 

Never apply updates directly to your live website without testing first. Use a staging or development environment to apply the updates and check for issues. This lets you identify and fix problems before they affect your live site.

Update HubSpot Modules and Integrations

If your theme uses HubSpot modules or integrations, update them to the latest versions. Outdated modules or integrations can cause conflicts with the updated theme.

Review Design Changes

Some updates may come with design changes or new layout options. Review these changes to see if they align with your website’s branding and design goals. Make adjustments as needed to maintain a cohesive look and feel.

Test Responsiveness

Ensure your revised theme is responsive, meaning it will display correctly on various screen widths since more and more users access websites through mobile devices. Try using several browsers and devices to identify any layout problems.

Update Custom Code and CSS

If you have added custom code or CSS to your theme, review and update it as necessary. Changes in the theme structure or styles may require adjustments to your custom code to ensure everything works as intended.

Organizing Your HubSpot Themes for Efficiency

Efficient organization of HubSpot themes is crucial for streamlined maintenance and quick updates. Establishing clear naming conventions for your themes aids in easy identification and management. Create folders or categories to group related themes, simplifying navigation within the Design Manager. 

Regularly review and delete unused or outdated themes to declutter your workspace and ensure a focused workflow. By organizing your HubSpot themes thoughtfully, you enhance efficiency, reduce the risk of errors, and facilitate smoother collaboration among team members working on the same projects.

Optimizing HubSpot Themes for Speed and Performance

The digital age demands swift and responsive websites, as site speed significantly influences user satisfaction, SEO rankings, and digital success. For HubSpot users, refining your theme’s performance is key to delivering a seamless web experience, reducing bounce rates, and boosting visitor engagement. Here are streamlined strategies for optimizing your HubSpot themes:

1. Optimize Image Sizes and Formats

Compress images to reduce file sizes without compromising quality using tools like Adobe Photoshop or online compressors.

JPEGs for photographs, PNGs for graphics with transparent backgrounds, and SVGs for logos and icons.

2. Minify CSS, JavaScript, and HTML

Use HubSpot’s built-in features or external tools to remove unnecessary characters from code without changing functionality, effectively reducing file sizes and load times.

3. Leverage Browser Caching

Take advantage of HubSpot’s system for caching static resources (like CSS files, JavaScript, and images). This system helps store elements in the browser cache, speeding up page loads for repeat visitors.

4. Utilize HubSpot’s Content Delivery Network (CDN)

Ensure your theme assets are delivered via HubSpot’s CDN. This distributes Content more quickly and efficiently by serving it from a location closest to the visitor, reducing latency.

5. Implement Lazy Loading

Delay loading of non-critical images and videos until they are actually needed (as the user scrolls down the page). This can significantly improve initial page load times and save bandwidth for users.

6. Regularly Review and Optimize Content

Periodically audit your website’s Content and structure. Remove outdated scripts and unused tags, and consolidate pages when possible to streamline navigation and improve load times.

By implementing these strategies, you can enhance the performance of your HubSpot themes, providing a better experience for your users and potentially boosting your site’s ranking in search engine results.

Troubleshooting Common Issues with HubSpot Themes

Mobile Responsiveness: Ensure your HubSpot theme is fully responsive across various devices. Test different screen sizes to identify layout discrepancies or elements that may not scale properly.

Browser Compatibility: Check for compatibility across web browsers such as Chrome, Firefox, Safari, and Edge. Sometimes, certain CSS styles or JavaScript functions may behave differently, leading to layout issues.

Plugin or Code Conflicts: If you’re facing issues such as non-functional buttons or incorrectly displaying sections, a clash may be present. Disabling plugins or custom code snippets could help pinpoint the exact source of this conflict. This step is crucial for troubleshooting and resolving any unexpected behavior observed on your website.

Loading Speed: Slow loading times can frustrate users and impact SEO. To make your HubSpot CMS theme run faster, optimize pictures, minify CSS and JavaScript files, and use browser caching.

Forms and CTAs: Test all forms and call-to-action buttons to ensure they function correctly. Check form submissions, email notifications, and thank-you page redirects.

SEO Settings: Verify that meta tags, titles, and descriptions are correctly set up for each page. Incorrect SEO settings can affect your website’s visibility in search engine results.

Broken Links and Redirects: Regularly audit your HubSpot CMS website for broken links or inaccurate redirects. Use tools like HubSpot’s Link Checker to identify and fix these issues promptly.

Backing Up Your HubSpot Themes for Security

Importance of Regular Backups: 

Here are a few reasons why regular backups of HubSpot themes are important – 

Protection Against Data Loss: Regular backups safeguard your HubSpot themes and website content from errors, accidental deletions, or system failures.

Quick Disaster Recovery: In case of a website crash or data breach, having backups ensures you can quickly restore your HubSpot themes to a previous stable version.

Preservation of Customizations: If you’ve made customizations to your themes, backups ensure you can easily revert to these changes without starting from scratch.

Security Measures: Backups provide an additional layer of security, allowing you to recover from any potential security breaches or malware attacks swiftly.

Smooth Update Processes: Before updating themes or plugins, creating backups ensures you have a safe point to return to if the updates cause unexpected issues.

How to Back Up HubSpot Themes:

While HubSpot doesn’t offer a dedicated “backup” option for themes, there is a way to export them, which serves a similar purpose:

Exporting a HubSpot Theme:

  1. Use the HubSpot CLI: This method requires some technical knowledge and involves using the HubSpot Command Line Interface (CLI). You can find instructions on downloading, installing, and using the CLI on the HubSpot website [Learn more: HubSpot CLI documentation].
  2. Export command: Once you have the CLI set up, use the following command to export a specific theme:

“hs fetch –account=<your_account_name> /themes/<theme_name> [destination_folder]”

  • Replace <your_account_name> with your actual HubSpot account name.
  • Replace <theme_name> with the theme name you want to export.
  • Replace [destination_folder] (optional) with the path to the folder on your local computer where you want to save the exported theme files.

Best Practices for Storing Theme Backups:

Ensuring the security and integrity of your website involves keeping reliable backups of your themes. Here are some best practices to follow when storing your theme backups:

Cloud Storage: To securely store theme backups off-site, utilize reputable cloud storage services like Google Drive, Dropbox, or OneDrive.

Version Control: Maintain a clear versioning system, such as naming folders with dates or version numbers, to track and access previous backups easily.

Regular Updates: Schedule routine backups, ideally after significant updates or changes to your HubSpot themes, ensuring you have the latest copies available.

Encryption: Prioritize encryption for sensitive data within backups to protect against unauthorized access or data breaches.

Multiple Locations: Store backups in multiple locations or use redundant backup solutions to mitigate server failures or data loss risks.

Top-notch HubSpot CMS Themes

Take your HubSpot CMS powered website to the next level with these stunning and modern themes.

Explore Themes

Frequently Asked Questions

Should I optimize my HubSpot theme for speed and performance regularly?

Yes, optimizing for speed improves user experience and SEO. Regularly check image sizes, use HubSpot’s optimization tools, and consider implementing caching plugins for better performance.

Can I change my HubSpot theme without affecting the original?

Yes, duplicate your theme or work in a staging environment to make changes safely. Once satisfied, you can publish the changes to your live site.

What’s the best way to handle mobile responsiveness in my HubSpot theme?

To ensure your theme is responsive properly, test it across various devices and screen sizes. Use CSS media queries and HubSpot’s responsive design tools for the best mobile presentation.

How do I ensure my HubSpot theme is SEO-friendly?

Customize meta tags, titles, and descriptions for each page. Use SEO-friendly URLs, optimize images with descriptive alt text, and ensure fast loading speeds for better SEO performance.


Understanding how to maintain your HubSpot themes is necessary to keep your website up-to-date and functioning properly. As with anything in business, investing time and resources into maintaining your online presence is key to success. Regularly checking for updates and ensuring all integrations work correctly can prevent potential setbacks. 

Additionally, keeping your HubSpot CMS themes visually appealing and user-friendly provides a positive experience for your website visitors. Overall, dedication to maintaining your HubSpot themes ensures that your website is in top form, which can lead to better engagement, increased conversions, and a stronger online presence.