Unleashing the Power of HubSpot CMS for Multi Language Websites

In an increasingly globalized world, businesses need to cater to diverse audiences and expand their reach across different languages. HubSpot CMS offers a comprehensive solution for creating and managing multi language websites seamlessly. In this article, we will explore HubSpot CMS for multi language websites to effectively build and maintain multi language websites, enabling them to engage with global audiences and drive success.

Importance of Hubspot CMS for Multi Language websites in reaching global audiences

Multi-language websites play a pivotal role in reaching global audiences effectively. Here’s why they are of utmost importance:

Expanded Global Reach

By offering HubSpot CMS hub content in multiple browser languages, you can reach and engage with a broader and more diverse audience around the world, breaking down language barriers.

Enhanced User Experience

Providing content in a user’s native language greatly improves their experience, making it easier for them to understand and interact with your website, ultimately increasing user satisfaction.

Increased Credibility

A multi-language website demonstrates your commitment to serving a global audience. This can boost your credibility and trustworthiness among international users, making them more likely to engage with your content management or make purchases.

Competitive Edge

In today’s global market, many businesses already offer multi-language websites. To stay competitive, it’s crucial to cater to the linguistic preferences of your target audience.

Higher Conversion Rates

When content is provided in a user’s preferred browser language, they are more likely to do desired actions like completing a purchase or filling out a form. Both conversion rates and income may rise dramatically as a result.

Improved SEO

Translating content into multiple languages can enhance your search engine optimization (SEO) efforts. It makes it possible for your website to appear higher in local search results, which makes it simpler for users from other countries to find your site.

Key Features and Benefits of HubSpot CMS for Multi Language Websites

Multi-language websites are a powerful tool for reaching a global audience. Here are three key aspects of their importance:

Content Localization

Multiple language content localization involves tailoring your website’s content management to specific regions or languages. This goes beyond mere translation. It takes into account cultural nuances, local preferences and relevance. By providing content that resonates with your target audience, you enhance engagement and build trust. Localization ensures that your messages are clear, relatable, and effective. Ultimately, improving your website’s effectiveness in different markets.

URL Structures and SEO Optimization:

URL structures and SEO optimization play a vital role in making your multi-language website discoverable. Properly structured URLs with language tags and region codes help search engines understand and index your content accurately. This, in turn, enhances your website’s visibility in local search results. Effective SEO optimization for each language version ensures that your website ranks well and attracts organic traffic from diverse regions, bolstering your global reach and online presence.

Language Switching and User Experience:

A seamless language-switching experience is essential for user satisfaction. Offering an intuitive language switcher on your website allows users to switch between languages easily. It’s crucial to ensure that switching languages doesn’t disrupt the user’s browsing experience. 

Consistency in design, navigation, and content management layout across all language versions maintains a cohesive user experience. Providing clear language options and allowing users to select their preferred browser language helps create a user-friendly and inclusive environment, encouraging them to stay and engage with your website.

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Various Multi Language Settings in HubSpot CMS

How to create multi-language variations of pages

Access your content by going to Website Pages in your HubSpot account. You can find this by navigating to Marketing > Website > Website Pages.

Hover your cursor over the desired page and click on the “Edit” option.

Inside the content editor, open the “File” menu and choose “New” > “Language variant.”

In the dialog box that appears, click on the “Variation language” dropdown menu, and select “English.” Then, click on “Create.”

If you wish to edit the language for a specific variation, access the “File” menu and select “Page settings.” Within the dialog box, click on “Language” in the left sidebar. Next, click the dropdown menu for “Page language” and choose a Language like “English.”

To switch between different language variations, simply click on the “Language” dropdown menu located in the top-left corner and select “English.”

How to manage pages in a multi-language group

To access your content in HubSpot Website Page, follow these steps:

Navigate to Marketing > Website> Website Pages within your HubSpot account.

Identify pages with multi-language variations by locating the language globe icon when hovering over a page.

To explore all multi-language variations of a page, click the right arrow icon.

To delete a multi-language variation:

Hover over the variation and open the More dropdown menu. Choose “Remove from multi-language group.”

In the subsequent dialog box, click “Remove” to separate the multi-language variation into its own page.

Now, hover over the page and select “Delete” from the More dropdown menu. In the dialog box, type “delete,” and then click “Delete.”

To include a page in an existing multi-language group:

• Click the More dropdown menu by hovering your mouse over the page.
• Selecting “Add to multi-language group”. ” Select “Remove from multi-language group” if your page is already a member of a group, then follow these instructions.
• Select the principal page in your current group by selecting it from the “Select a primary page” dropdown option in the dialog box.
• Press “Save.”

To designate a different multi-language variation as the primary page in the group:

• Hover over the page and access the More dropdown menu.
• Choose “Make this your multilingual group’s main page.”
• During the dialog box, select “Continue.”

How to edit global content in multi-language pages

Here are the instructions for editing global content in multi-language pages in HubSpot:

1. Access your content by navigating to the Website page or Landing Pages in your HubSpot account under Marketing > Website > Website Pages for Website page or Marketing > Landing Pages for Landing pages.
2. Hover over the specific page you want to edit and click on the “Edit” option. Inside the content editor, locate the global content. It will be identifiable by the global content icon. Open the global content editor by clicking on it.
3. In the global content editor, access the Language dropdown menu located at the top left and choose “Add/edit multi-language variations” to establish a language group.
4. Within the right panel, select the Primary dropdown menu and designate the primary language for this global content. This primary language variation will be displayed if there is no global content available for the page’s language.
5. Use the “Add a language variation” dropdown menu to select the language corresponding to your multi-language page.
6. To add variations for additional languages, click on the “Add language variation” dropdown menu and select the desired new language.
7. Save your changes by clicking the “Save” option in the lower left corner.
8. In the global content editor, select a Language to edit from the Language dropdown menu located at the top left. You can find more information on editing global content there.
9. To preview how the global content will appear on a different page, click on the “View on” dropdown menu in the upper left and choose a specific page.
10. When you have finished making the changes you want to the global content variation, click “Publish to [X] assets” in the top right corner. Using your global content, this operation will publish your modifications to all pages in the specified language.
11. Click “Publish” in the dialog box to leave it and go back to the page editor.

How to add a language switcher to a page

Here are the instructions for adding a language switcher to a page in HubSpot in English:

1. Access your content:
   Website pages: Visit to “Marketing” in your HubSpot account, then select “Website” and click on “Website Pages”.
   Landing Pages: In your HubSpot account, navigate to Marketing > Landing Pages.
2. Hover your cursor over a page and select “Edit.”
3. On the left sidebar, click the “Add” icon.
4. Click “All” in the second column to view all available modules.
5. If you find it, select and drag the “Language Switcher” module to your desired position on the page.
6. In the sidebar editor, check the “Add chevron down” box to display a chevron within the module. Open the “Display mode” dropdown menu and choose how you want languages to appear on your language switcher:

7. To change the icon of the language switcher, use the “Icon options” dropdown menu and select your preferred icon.
8. To make your changes live, click either “Publish” or “Update” in the top-right corner, and then click “Publish now” or “Update now” in the dialog box.

Frequently Asked Questions

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Final Thoughts

As the world becomes increasingly connected, the need for multi-language websites is more important than ever. HubSpot CMS for multi language websites makes it easy to manage and maintain content across multiple languages while maintaining a cohesive and consistent brand message. 

By unleashing the power of HubSpot CMS, businesses can expand their reach to new markets and connect with customers from all corners of the globe. With user-friendly features and a robust support team, HubSpot CMS hub is the ideal solution for businesses that want to take their international growth to the next level.