How to Add HubSpot Chat to Your Website: An Easy Guide

Adding HubSpot chat to your website is a simple yet powerful way to enhance customer engagement and support. In a recent HubSpot survey involving 100 U.S. consumers, 26% preferred live chat as their primary customer service contact method. Additionally, 59% of respondents wanted to interact exclusively with human representatives during live chat sessions.

In this easy guide on how to add HubSpot chat to your website, we’ll walk you through the steps to integrate the HubSpot conversation tool setup seamlessly into your website. Whether looking to improve response times or provide personalized support, HubSpot Chat offers an intuitive solution that boosts user experience and customer satisfaction. Learn how to install live chat on the HubSpot website and make the most of this valuable tool.

Key takeaways

  • Embedding chat widgets on the site can provide instant support, and HubSpot Chat helps turn visitors into customers.
  • You can tailor the chat widget’s appearance to match your brand, ensuring a seamless user experience.
  • HubSpot Chat syncs with your CRM, allowing personalized conversations based on customer history.
  • Automated real-time customer messaging features ensure quicker responses, leading to better support.
  • By streamlining communication, HubSpot chat enhances overall website performance, driving business success.

Why Add HubSpot Chat to Your Website

Adding HubSpot chat to your website has become essential for businesses aiming to enhance customer engagement and support. Here are the key benefits of using HubSpot live chat for customer engagement and support: 

Real-Time Communication

Add HubSpot live chat for instant communication with website visitors, responding immediately to inquiries. This real-time engagement fosters a connection, making customers feel valued and heard.

24/7 Availability

Add HubSpot chat tool so that businesses can offer support around the clock through chatbots. This ensures that visitors can receive assistance anytime, increasing customer satisfaction and reducing potential lost sales due to unavailability.

Increased Lead Generation

Engaging visitors in conversation helps capture valuable lead information in real-time. Activate HubSpot chat on-site to prompt users to share their contact details, facilitating smoother follow-up and nurturing.

Automated Responses

The ability to automate responses to frequently asked questions saves time for both customers and support teams. Automation streamlines communication, allowing your team to focus on more complex inquiries. 

Enhanced Customer Support

HubSpot Chat provides a platform for quick issue resolution, reducing customer frustration. Prompt support leads to happier customers, enhancing brand loyalty and encouraging repeat business.

How HubSpot Chat can improve user experience

Adding live support to the HubSpot website can significantly enhance the user experience by providing immediate, personalized communication. Visitors can navigate your site more effectively with real-time assistance, reducing frustration and confusion.

Its seamless integration ensures that customers get the help they need without leaving the page, creating a smooth journey. Furthermore, by offering instant answers to questions or concerns, HubSpot Chat reduces bounce rates and keeps users engaged, ultimately improving the likelihood of conversions.

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How to Add HubSpot Chat to the Website 

 Here’s a step-by-step process on how to add HubSpot Chat to Your Website:

Start by going to your HubSpot dashboard’s Automation section and click on“Chatflows”.

Go to Automation section and click on“Chatflows”.
Go to the Automation section and click on “Chatflows”.

In the chat flow builder, you can find several options like web chat, Mobile chat, and Facebook Messenger.

Select your desired option (Webchat) and Click the “Create chat flow” button to initiate the HubSpot chat widget setup process.

Click the “Create chat flow” button
Click the “Create chat flow” button

Style your chat: Adjust design elements, including colors, fonts, and the placement of the chat window. You will get a preview of the chat form on the right side of your window.

Style your chat
Style your chat

Welcome Message: Set the welcome message that visitors will see when they open the chat.

Offline Settings: Configure messages and behaviors for when agents are unavailable.

Routing Rules: Define which agents or chat queues will receive chats based on specified criteria.

Assign Team Members: Under the “Assign to” option, select a team member responsible for chat interactions and set their availability(working hours) according to their working hours.

Assign Team Members
Assign Team Members

Display Estimated Reply Time: Consider showing the estimated reply time so visitors know what to expect regarding response time.

Display Estimated Reply Time:
Display Estimated Reply Time

Preview the Chat Widget: Once you’re satisfied with the design, click “Publish”. A new popup window will open: “View message in Inbox.” Click on it.

Once you’re satisfied with the design, click “Publish”
Once you’re satisfied with the design, click “Publish”

Click on the visibility status to add to website pages. Then Click on the “Edit” option

Click on the visibility status to add to website pages. Then Click on the “Edit” option
Click on the visibility status to add to website pages. Then Click on the “Edit” option

Go to the “Target” tab. Add defined page rules for which page the chat would be visible.

Go to the “Target” tab. Add defined page rules for which page the chat would be visible.
Go to the “Target” tab. Add defined page rules for which page the chat would be visible.

In the “Display” tab, choose the avatar representing the chat on your website.

In the “Display” tab, choose the avatar representing the chat on your website.
In the “Display” tab, choose the avatar representing the chat on your website.

How to Manage HubSpot Chat

Using the HubSpot Dashboard

The HubSpot dashboard makes managing chat settings, responses, and user interactions easy. You can customize chat flows, assign chats to specific team members, and track ongoing conversations in real-time. The dashboard also allows you to monitor response times, ensuring your team meets customer expectations.

Integrating HubSpot Chat with Other Tools

HubSpot Chat integrates seamlessly with various customer support tools and platforms. You can connect it to your CRM, email, and ticketing systems to streamline communication. This integration ensures a unified customer experience by providing agents access to past interactions, enabling faster resolutions, and improving overall support efficiency.

Best Practices for Using HubSpot Chat

  • Start Simple: Set up HubSpot live messaging with a simple chat flow to avoid overwhelming users. A clear, straightforward conversation path will engage visitors without causing confusion or frustration.
  • It’s All About the Hook: Your opening message captures attention. Use a friendly, concise, and inviting message to encourage users to engage with the HubSpot chat embed process.
  • Add Human Elements: Personalize the conversation by incorporating human elements like greetings using the visitor’s name. This helps create a more genuine interaction, improving the overall customer experience.
  • Branches Add Complexity Fast: Avoid creating overly complex chat flows with too many branching options. While branching can guide users through different pathways, too much complexity can lead to confusion and disengagement. Keep the flow intuitive.

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Frequently Asked Questions

What is HubSpot live chat?

HubSpot live chat is a tool that allows businesses to engage website visitors in real time. It enables instant communication, offers automated responses, and integrates with your CRM to provide personalized support, improving customer engagement and satisfaction.

How do I customize the chat widget?

To customize the HubSpot chat widget, navigate to Automation> Chatflows and select the widget you want to edit. You can modify the welcome message, design elements like colors and fonts, offline settings, and routing rules to create a personalized chat experience for your visitors.

Can I assign chats to specific team members?

Yes, you can assign chats to specific team members in HubSpot. Within the chat flow settings, use the “Assign to” option to designate team members or departments responsible for handling chats. It ensures efficient customer support and proper routing based on expertise or availability.

How do I preview my chat widget?

To preview your HubSpot chat integration process, navigate to Automation> Chatflows and click on the chat flow you’re working on. Once you’ve made your changes, click the “Preview” button to see how the widget will appear on your website.

What are chat visibility rules?

Chat visibility rules in HubSpot determine where and when the chat widget appears on your website. You can set rules based on specific URLs, user behavior, or device type to ensure your chat widget is only displayed to relevant visitors.

Can I integrate HubSpot chat with WordPress?

Yes, HubSpot chat can be integrated with WordPress via the HubSpot plugin. After installing live chat on the website, you can easily add live chat to your WordPress site, allowing seamless communication with visitors and access to HubSpot’s CRM and marketing tools for enhanced engagement.

Conclusion

To sum up, integrating HubSpot Chat into your website is an effective way to improve client assistance and engagement. HubSpot chat raises the possibility of conversions while improving user experience by enabling real-time communication. Its seamless integration with other customer support tools ensures that your team has all the information they need to assist customers effectively.